On 5 May 2026, EU Cotton organized a press event at Apollo Bar in Copenhagen, with the participation of representatives of the press and opinion leaders. The event was designed to present the program; its objectives and the key messages related to European cotton to an audience with the ability to communicate and amplify them further.
During the event, participants were introduced to the identity of EU Cotton and to the role of European cotton as a material connected with quality, traceability, responsibility and contemporary fashion. The event provided a valuable platform for communication, allowing the program to reach media representatives and stakeholders who are active in the fields of fashion, lifestyle and sustainability.
The press event contributed to strengthening the visibility of EU Cotton in Denmark and supported the program’s wider communication strategy. By engaging with the press and opinion leaders, EU Cotton reinforced its message that European cotton is a material with value, heritage and relevance for the future of fashion.
