As part of its sponsorship of Fashion in Helsinki, EU Cotton participated in the Fashion in Helsinki Talks event on 29 May 2026. The program was present with a dedicated stand during the Fashion in Helsinki Talks event, which took place as part of the wider Fashion in Helsinki week.
The EU Cotton stand served as an information point for visitors, professionals, creators and fashion stakeholders. During the activity, a trained promoter informed the public about the program, its objectives and its actions, helping visitors understand the value and identity of European cotton.
The presence at Fashion in Helsinki Talks gave EU Cotton the opportunity to connect with a dynamic audience interested in fashion, design and creative industries. It also allowed the program to position European cotton within a wider discussion about material choices, sustainability and the future of fashion.
This activity contributed to increasing the visibility of EU Cotton in Finland and supported the program’s mission to promote European cotton as a high-quality material with clear origin and strong relevance for contemporary fashion.
