In June 2026, EU Cotton continued its networking activities in Sweden with two B2B dinners held in Stockholm. The meetings took place on 9 and 10 June 2026 at the restaurant of Hotel Skeppsholmen, with the participation of representatives from local fashion brands.
The aim of the activity was to create a targeted setting for dialogue between the EU Cotton program and professionals from the Swedish fashion sector. Through these meetings, participants were informed about the program, its objectives and the value of European cotton as a material connected with quality, origin and responsible production.
The B2B dinners offered an opportunity for direct communication and exchange of views with fashion brands operating in the Swedish market. The discussions focused on the role that European cotton can play in contemporary design and on the importance of materials that respond to the growing demand for transparency, quality and sustainability in fashion.
Through this activity, EU Cotton strengthened its presence in Sweden and developed meaningful contacts with local fashion professionals. The dinners also contributed to the program’s broader objective of connecting European cotton production with the needs of modern fashion brands across Northern Europe.
The Swedish B2B meetings formed an important part of the program’s overall communication and networking strategy, further supporting the promotion of European cotton as a valuable and relevant material for the fashion industry.
