From 11 to 13 August 2026, EU Cotton participated in Fashion Week Trade in Stockholm with a dedicated programme stand, strengthening its presence within the Swedish fashion community.
Throughout the event, the stand served as a point of information and interaction for fashion professionals and visitors interested in learning more about European cotton. Programme materials were distributed, while visitors had the opportunity to receive information about the programme, its objectives and the characteristics of European cotton.
The participation offered EU Cotton the opportunity to communicate its key messages in an environment directly connected with fashion and textiles. European cotton was presented as a material characterised by European origin, quality, transparency and responsible production, with strong relevance to the evolving needs of the fashion sector.
The presence at Fashion Week Trade also provided valuable opportunities for interaction with professionals and stakeholders and contributed to increasing the visibility of the programme in Sweden.
By connecting directly with the fashion community, EU Cotton continued its efforts to raise awareness of European cotton and highlight its potential within contemporary and responsible fashion.
