On 14 August 2026, EU Cotton organised a Press Event at Hotel Skeppsholmen in Stockholm, bringing together media representatives, opinion leaders and stakeholders from the Swedish fashion and communication sectors.
The event provided an opportunity to present the EU Cotton programme, its objectives and its main messages to an audience that can play an important role in communicating the value of European cotton to a wider public.
During the event, participants learned more about European cotton and the characteristics that distinguish it, with emphasis on its origin, quality, transparency and responsible production. The presentations also highlighted the relevance of these characteristics for a fashion industry increasingly interested in the origin of materials and responsible sourcing.
The event encouraged dialogue and exchange with participants and helped strengthen the programme’s communication with influential voices in the Swedish market.
Through its engagement with media representatives and opinion leaders, EU Cotton continued to increase awareness of European cotton in Sweden and reinforce its position as a material combining European production, quality and relevance for the future of fashion.
